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中国大学MOOC国际营销概论（双语）作业答案

国际营销概论（双语）

学校: 无

平台: 超星学习通

题目如下：

1. Nowadays, we can use a smart phone to do almost all the payments. It belongs to ( ).

A. Technological environment factor

B. Economic environment factor

C. Legal environment factor

D. Social culture environment factor

答案: Technological environment factor

2. The political and legal environment consists of ( ).

A. Legislation

B. Laws

C. Government agencies that influence or limit organizations

D. Consumer purchasing power

答案: Legislation# Laws# Government agencies that influence or limit organizations

3. 2016年放映的电影《疯狂动物城》里有一个新闻播报员的角色，在中国扮演这个角色的动物是熊猫，在澳大利亚扮演这个角色的动物是考拉，在加拿大扮演这个角色的动物是麋鹿。这反映了迪斯尼公司在设计该部电影的时候考虑了（）的影响。

A. 宏观因素

B. 微观因素

C. 消费者

D. 供应商

答案: 微观因素# 消费者

4. Which is the tool commonly used for analysis Macro-environment?

A. SWOT

B. PDA

C. PESTLE

D. LBS

答案: PESTLE

5. Which one is not the factors of Macro-environment?

A. Economy

B. Competitor

C. Technology

D. Politics

答案: Competitor

6. US-China trade tension can be regarded as

A. Political factor

B. Environmental factor

C. Economic factor

D. Technological factor

答案: Political factor

7. The impact of religion is belonging to ( ).

A. Social cultural factor

B. Economic factor

C. Political factor

D. Legal factor

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8. The luxury products sales in China is increasing year by year in a steady pace, and there is forecasting that it will be likely to reach 617 billion yuan in 2021. This is mainly influenced by ( ).

A. Political factor

B. Demographic factor

C. Technological factor

D. Economic factor (The influence of income distribution)

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

9. AI robot is designed solve more problems of senior people in their daily life, and it is becoming more and more popular with aging population continues to grow. This belongs to ( )

A. Demographic factor

B. Technological factor

C. Legal factor

D. Enironmental factor

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

10. Online shopping market in China is growing with a relatively stable year on year growth rate,Amazon web services sales and profit also increased a lot. These demonstrated the impact of ( ).

A. Political environment factor

B. Technological environment factor

C. Legal environment factor

D. Natural environment factor

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

11. "Micro-environment" 的中文意思是

A. 大环境

B. 小环境

C. 宏观环境

D. 微观环境

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

12. "Macro-environment" 的中文意思是

A. 大环境

B. 小环境

C. 宏观环境

D. 微观环境

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

13. "Public"的中文意思是

A. 社会公众

B. 财务团体

C. 政府组织

D. 环保组织

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

14. The international marketing environment can be subdivided into ( ) and ( ).

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15. International marketing environment do not influence organization's capability to undertake it's business.

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16. Macro-environment Factors are the external factors.

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17. Macro-environment Factors are the uncontrollable factors.

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18. Marketers must pay close attention to major trends and consumer spending patterns both across and within their world markets.

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

19. 同一种环境变化对不同企业的影响是相同的。

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

20. Coca-Cola and Pepsi have built partnership with world’s famous fast-food companies such as McDonald’s and KFC, this demostrated the great impact of marketing intermediaries.

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

21. What should come in first when you designing a research?

A. Proposal of the research problem

B. Organising and training researcher

C. Collecting data

D. Prelimiary analysis

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

22. ( )data is useful for large and complicated projects involving many people.

A. Primary

B. Graphic

C. Secondary

D. Time

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

23. "Please give us some suggestions to improve our service." This is belonging to ( ).

A. Open-ended question

B. Close question

C. Likert question

D. Statement question

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

24. "Random sampling" 的中文意思是（ ）

A. 非随机采样

B. 随机采样

C. 定点采样

D. 不定性采样

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

25. 市场调研中“participants”的中文释义为 （ ）。

A. 调研者

B. 调研参与者

C. 受访者

D. 群众

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

26. "Questionnaire"的中文意思为（ ）。

A. 问卷调研法

B. 观察法

C. 实验法

D. 数据采集法

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

27. "Entrust research" 的中文意思是 （ ）。

A. 一手调研

B. 二手调研

C. 委托调研

D. 他人调研

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

28. A researcher decide to draw the entire sample from one "representative" city, and the population includes all cities. the researcher must be confident that the chosen sample is truly representative of the entire population. This is belonging to ().

A. Convenience sampling

B. Judgement sampling

C. Quota sampling

D. Probability

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

29. Which one is not blonging to non-random sampling?

A. Convenience sampling

B. Judgement sampling

C. Quota sampling

D. Random sampling

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

30. Primary research method can include( ).

A. Experiment

B. Observation

C. Interview

D. A.B and C

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

31. Which are belonging to the controllable factor research ?

A. Product research

B. Pricing research

C. Marketing channel research

D. External environment research

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

32. What are the purpose to organize and train researchers?

A. Make researchers get more familar with research objective.

B. Make researchers feel more comfortable with research environment.

C. Make researchers get more familar with research process.

D. Make researchers get more familar with research methods.

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

33. "International Marketing research"的中文翻译是（）

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

34. International marketing research is the （）（）（）and（） relevant to a specific marketing situation facing an organisation.

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

35. The people who take part in are referred to as ( ).

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36. Political environment research belongs to uncontrollable factor research.

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

37. Social culture factor research belongs to uncontrollable factor research.

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

38. Data is a collection of figures and facts that are meant to be used for a particular research purpose.

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

39. Entrust research refers to the research done by own company.

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

40. In random sampling, each member of the population has an equal and known chance of being selected as a participant.

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

41. ( )is dividing a market into smaller segments with distinct needs, characteristics or behavior that might require separate marketing strategies or mix.

A. Targeting

B. Positioning

C. Market segmentation

D. STP

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

42. “Market Segmentation”的中文意思是（ ）。

A. 目标市场

B. 市场细分

C. 市场定位

D. 市场分析

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

43. "In India, McDonald's only sell the chicken burger. In the US,they promote the beef burger as their central product. Whereas,In China, they only provide porridge and yutiao as a breakfast set meal exclusively."这体现了麦当劳采取了（）。

A. Geographic segmentation

B. Demographic segmentation

C. Psychographic segmentation

D. Behavioral segmentation

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

44. “Psychographic segmentation”的中文意思是（ ）。

A. 地理细分

B. 人口细分

C. 消费心理细分

D. 行为细分

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

45. Kraft General Foods'Maxwell the house ground coffee is sold nationally but flavoured regionally.这体现了企业的（）。

A. 地理细分

B. 心理细分

C. 人口细分

D. 行为细分

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

46. "McDonald's define people who under 20 are seen as the teenage market,People between 20 to 40 is defined as the Youth Age Market, and people above 40 are the Old Age Market. They provide various products and services to satisfy each of these segment needs."这体现了麦当劳采用了（）。

A. 地理细分

B. 人口细分

C. 心理细分

D. 行为细分

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

47. “Target market”的中文意识是（）。

A. 细分市场

B. 目标市场

C. 重要市场

D. 目的地市场

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

48. “Concentrated marketing”的中文意思是（）。

A. 无差异市场营销

B. 差异化市场营销

C. 集中化市场营销

D. 区别化市场营销

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

49. A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches. This is called ( ).

A. Differentiated marketing

B. Mass marketing

C. Undifferentiated marketing

D. Concentrated marketing

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

50. “Haidilao the hot pot restaurant; their employees are excellently trained in courtesy; such as before the meal they will provide you a hot towel to clean your hands, help you and go above and beyond what is necessary.”这体现了海底捞通过（）进行差异化营销。

A. Product

B. Personnel

C. Channel

D. Image

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

51. Porter’s Five Forces are inculding ( ) .

A. Competitor

B. Bargaining power of buyers

C. Threat of substitutes

D. Threat of new entrants

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

52. Which are factors need to consider when selecting target market?, which are , nd and

A. Segment size and growth

B. Segment structural attractiveness

C. Company objectives

D. Company resources

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

53. In behavioural segmentation,buyers are divided into groups based on ().

A. Knowledge

B. Attitudes

C. Responses to a pruduct

D. Personality

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

54. In psychographic segmentation,markets usually divided buyers into different groups on the basis of ()

A. Lifestyle

B. Personality

C. Gender

D. Age

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

55. Demographic segmentation is usually divided the market into groups on the basis the variables such as ().

A. Gender

B. Income

C. Occupation

D. Education

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

56. （ ） is designing your product offering so that it has one or more unique qualities that are valued by your customer, and consistent with your chosen positioning.

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

57. Through differentiated marketing, a firm can market more effectively by fine-tuning its products, prices and programmes to the needs of carefully defined segments.

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

58. Through concentrated marketing, a firm achieves a strong market position because of its greater knowledge of consumer needs in the niches it serves and the special reputation it acquires.

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59. Concentrated marketing is also called as "Niche Marketing".

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60. To be useful,the size, purchasing power and profies of the segments should be measured.

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

61. Which factors could influence consumer's decision making process?

A. Culture factors

B. Social factors

C. Psychological factors

D. Personal factors

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62. 在国际市场上，按不同竞争地位划分营销者可分为（）

A. Market leader

B. Market follower

C. Market Challenger

D. Market nicher

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63. According to Maslow, human needs are a clarified the need into 5 levels, which are ( ).

A. Physiological needs

B. Safety needs

C. Esteem needs

D. Self-actualisation needs

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

64. Market challengers can adopt competitive strategies such as ( )

A. Develop new uses

B. Frontal attack

C. Indirect attack.

D. Encourage more usage

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

65. "Consumer Behaviour"的中文意思是

A. 消费者需求

B. 竞争者格局

C. 消费者行为

D. 消费者欲望

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

66. “Subculture”的中文意思是 （）。

A. 亚文化

B. 文化

C. 弱文化

D. 次文化

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67. "Beyoncé, a famous singer, in her company, she plays the role of an idol or a singer, but in her family, she plays the role of wife, and then we can find that she usually wears drama's clothes at work, while the street photography captured her wearing with casual clothes. " 这反映了（ ）对消费者行为的影响。

A. Family members' roles and status

B. Family members' income

C. Family members' religion

D. Family members' social class

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

68. "Motivation"的在国际市场营销学中文意思是（ ）。

A. 动机

B. 知觉

C. 观念

D. 态度

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69. "Today’s beverage marketers now cater to people’s new attitudes about health and well-being with drinks that do a lot more than just taste good or quench your thirst.That's why coke zero is launched."这反映了企业 意识到（）对消费者购买行为的影响。

A. Learning

B. Perception

C. Beliefs and attitudes

D. Motivation

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70. Taobao is a ( ) in C2C online shopping platform.

A. Market follower

B. Market challenger

C. Market leader

D. Market nicher

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71. “People with different incomes will buy cars and mobile phones at different price level.” 这反映了（）影响消费者的购买行为。

A. Income of social class

B. Culture

C. Occupation of social class

D. Subculture

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72. A consumer’s behavior is influenced by consumer’s small groups, family, and social roles and status. These factors are regarded as ( ).

A. Social factors

B. Social class

C. Social culture

D. Social networks

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73. "Blue-collar workers tend to buy more rugged work clothes, whereas executives buy more business suits."这反映了消费者购买行为受（）的影响。

A. Age

B. Occupation

C. Economic situation

D. Lifestyle

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74. "Apple's products reflect the pursuit of perfection by its founder, Steve jobs."这点反映了（）对消费者购买行为的影响。

A. Personality and self-concept

B. Motivation

C. Perception

D. Economic situation

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

75. Market follower also has 3 strategies: ( ), ( ) and ().

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76. Social classes are societies relatively permanent and ordered divisions whose members share similar values, interests and behaviors.

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77. If the company finds that a competitor has discovered a new segment, this might be an opportunity.

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78. If the market challenger has fewer resources than the competitor, however, a frontal attack makes little sense.

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79. Family members can strongly influence buyer behavior.

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80. Competitors means other companies offering similar products and services to the same customers at similar prices.

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81. “Distribution Channel”的中文意思是（ ）。

A. 销售频道

B. 分布渠道

C. 分销渠道

D. 零售渠道

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

82. “Retailer”的中文意思是（ ）。

A. 批发商

B. 零售商

C. 出口商

D. 进口商

答案：请关注【九八五题库】微信公众号，发送题目获取正确答案。

83. "Wholesaler"的中文意思是（）。

A. 零售商

B. 批发商

C. 出口商

D. 进口商

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84. "Intermediary"的中文意思是 （）。

A. 分销媒介/中间商

B. 中间人

C. 分销渠道

D. 销售中介

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85. "You can buy a tin of Coca cola from a supermarket like Walmart, 7-11convenient store , gas station, a vending machine, cinema or even restaurant." This reflect Coca cola has a ( ) distribution channel.

A. Wide

B. Narrow

C. Long

D. Short

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86. "Decathlon is a French sporting goods retailer. With over 1500 stores in 49 countries, it is the largest sporting goods retailer in the world and it is now a world leader in sports equipment." It’s a typical ( ) .

A. Convenience stores

B. Speciality store

C. Supermarket

D. Superstore

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87. A" used car wholesaler who sells directly to customers or to other used car dealers. He is specialized in used cars and knows the ins and outs of selling a used car to consumers or refurbishing the used cars." So he is a ( ).

A. Specialized wholesaler

B. Broker

C. Agent

D. A limited service wholesaler

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88. Short distribution channel refers to ( ).

A. A channel with one or no intermediary.

B. A channel with two intermediaries.

C. A channel with two or more intermediaries.

D. A channel with no intermediaries.

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89. A company buys vegetables directly from the farm and stocks it at his own warehouse. He then sells these products to the local retail outlets , restaurants or even to end customers. This company is a ( ).

A. Merchant Wholesaler

B. Retailer

C. Manufacturer

D. Planter

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90. Firms engaged primarily in wholesaling activities are called ( ).

A. Retailer

B. Wholesalers

C. Manufacturer

D. Producer

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91. why do companies need to learn international marketing distribution?

A. International marketing distribution directly affect every other marketing decision.

B. International marketing distribution helps a company gain a competitive advantage.

C. Companies often pay too little attention to their distribution channels.

D. International marketing distribution are not important for business expension.

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92. （ ）is a channel which products move from producers to consumers directly with no intermediaries.

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93. ( ) includes all the activities involved in selling products or services directly to final consumers for their personal, non-business use.

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94. ( ) as the term we all familiar with, is a relatively large, low-cost, low-margin, high-volume, self-service operation designed to serve the consumer’s total needs for grocery and household products.

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95. ( ) includes selling to final consumers via the Internet, direct mail, catalogue, the landline and other direct-selling approaches.

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96. "Analysing consumer needs" is the first step on designing distribution channel.

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97. "If you want to buy a Ferrari, you can only go to the Ferrari Exclusive Shop." This reflect Ferrari has adopt narrow distribution channel.

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98. Tesco, Sainsbury’s, Carrefour and Wal-Martare world famous Speciality store.

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99. PoundWorld is a typical British discount store, because you can buy most goods with only one pound.

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100. The distribution strategy will only affected by the economic health of the country .

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